- Explainers
- Sample films
- Fieldline — Take the whiteboard off the wall
Isometric low-poly explainer · 47 seconds · English
Fieldline — Take the whiteboard off the wall
A 47-second seed-round pitch film in isometric low-poly. One dispatcher, forty jobs and a whiteboard; a burst pipe breaks the plan; Fieldline re-plans every crew in seconds. It ends on the ask: $3M to launch in ten cities.
- The brief
- “Pitch film for Fieldline, a field-service scheduling startup, for a seed-round investor deck. Problem: dispatchers for plumbers and electricians juggle 40 jobs a day on a whiteboard and crews lose hours driving across town. Fieldline routes every crew automatically and re-plans the day when an urgent job comes in, cutting drive time by 24%. Market: 300,000 small trade businesses in the US. End on the ask: raising $3M to launch in 10 cities, with the Fieldline logo.”
- Style
- Isometric low-poly
- Length and frame
- 47 seconds · 16:9
- Made for
- Talks and presentations
How it was made.
A pitch has a fixed shape: problem, product, market, ask. The director kept it, and told it through one small isometric town so the problem and the fix happen on the same streets.
The urgent job from the brief became one concrete moment, a burst pipe at ten-thirty handed to Marcus as a nine-minute detour. It cost $5.60 of model spend to make.
Every Explainers film is made the same way: one sentence in, a storyboard you approve, then the director paints, voices, scores and animates it, and a critic model grades the cut before you see it.
Transcript
- Forty jobs.
- Six crews.
- One whiteboard.
- The plan is made by hand.
- By ten-thirty,
- a burst pipe breaks it.
- Crews criss-cross town.
- Hours disappear behind the wheel.
- Not one van at a time:
- Fieldline routes all forty jobs
- across every crew, automatically.
- When an urgent job lands,
- it re-plans the day in seconds.
- The burst pipe goes to Marcus:
- a nine-minute detour.
- Drive time drops twenty-four percent.
- There are three hundred thousand
- small trade businesses in the U.S.
- We're raising three million
- to launch in ten cities,
- and take the whiteboard off the wall.
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Got a topic of your own?
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