- Explainers
- Sample films
- Three Steps Back
Bold flat vector explainer · 33 seconds · English
Three Steps Back
A 33-second vertical how-to in bold flat vector: returning an order from Northwind Outfitters in three steps, from Start a return to a QR code to any pickup point, with the refund in three days.
- The brief
- “How to return an order from Northwind Outfitters in 3 steps, for customers: 1) open Your orders in the app and tap Start a return, 2) get your return QR code, no printing and no box, 3) drop the parcel at any pickup point. Your refund arrives within 3 days. Use the real Northwind app screens. Warm, clear, reassuring. End on the Northwind logo.”
- Style
- Bold flat vector
- Length and frame
- 33 seconds · 9:16
- Made for
- Product explainers
How it was made.
A customer how-to, made vertical for phones: each step is a numbered card over the app screen it happens on, so the film can sit in a help centre, an order email or a story.
The brief gave the three steps and the tone, warm and reassuring. The director opened on the moment that matters to the customer, a jacket that did not fit, and ended on the refund.
Every Explainers film is made the same way: one sentence in, a storyboard you approve, then the director paints, voices, scores and animates it, and a critic model grades the cut before you see it.
Transcript
- Didn't fit?
- Three steps, and your refund
- beats the jacket home.
- One: open Your orders
- in the Northwind app
- and tap Start a return.
- Two: grab your return QR code.
- No printing.
- No box.
- Three: drop the parcel
- at any of over four
- thousand pickup points.
- One scan,
- and your refund is issued
- before the jacket even ships.
- It lands within three days.
- Northwind.
- Because not everything
- fits the first time.
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Got a topic of your own?
One sentence is enough. Approve the storyboard and get a narrated, animated film like this one in about 15 minutes.
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