- Explainers
- Sample films
- Explainers — Say it once
Kinetic typography explainer · 55 seconds · English
Explainers — Say it once
A 55-second product promo in kinetic typography, made by Explainers about Explainers. Bold type on flat colour carries the pitch: one sentence in, a finished film out.
- The brief
- “Make a promotional video for this app, must feel energetic and premium”
- Style
- Kinetic typography
- Length and frame
- 55 seconds · 16:9
- Made for
- Product explainers
How it was made.
Kinetic typography is drawn in code, with no generated images, so every word lands on the beat of the score and stays sharp at any size.
The brief asked for “energetic and premium”. The director answered with a driving minimal beat and type that builds with the music on the key lines.
Every Explainers film is made the same way: one sentence in, a storyboard you approve, then the director paints, voices, scores and animates it, and a critic model grades the cut before you see it.
Transcript
- Every great explainer used to need a studio, a writer, an artist, an animator, a composer, a voice, and weeks you didn't have.
- Now you need one sentence. Type your idea, pick a look, or let us pick for you.
- Explainers writes the script, paints every frame, gives it a voice, and scores it to the beat.
- Collage, clay, chalk, your brand, your language, any screen. Minutes later, a finished film.
- Not a template, not a slideshow, a story.
- Explainers, say it once, watch it move.
More films made with Explainers.
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A 69-second explainer in Lithuanian about the Curonian Spit, the 98-kilometre strip of sand between the Baltic Sea and the Curonian Lagoon: the legend of the giantess Neringa, the dunes that buried whole villages, and the forest people planted to hold them.
Got a topic of your own?
One sentence is enough. Approve the storyboard and get a narrated, animated film like this one in about 15 minutes.
Make a film like this