- Explainers
- Use cases
- Product explainers
For product and marketing teams
Product explainer videos, on brand, from one sentence.
Describe the feature, the launch or the problem you solve. Explainers writes it, designs it in your brand kit, voices it and scores it, then hands you an MP4.
“Make a promotional video for this app, must feel energetic and premium” · Kinetic typography · 55s. Transcript and details
Why it works for product explainers.
Your brand kit
Colours, fonts, logo, tagline and end card, saved once and used in every film. Upload your own product shots, characters or logo and the director works them in.
Every frame size
16:9 for the website and YouTube, 9:16 for Reels, Shorts and TikTok, 1:1 for feeds. Need it vertical later? Make a 9:16 take of a finished film.
Revise by chat
“Faster in the middle.” “Show the dashboard earlier.” Ask the director, or pin a note to the exact moment. Each change is a new version, and the old ones are kept.
A critic in the room
A second model grades every cut out of 10. Under 8, the director fixes what it found and renders again, so you do not get the first rough pass.
Minutes, not weeks
About 15 minutes from one sentence to a finished film, with one pause for you to approve the storyboard.
Ready to ship
A 1080p MP4, a 720p copy for Slack and email, captions, and a poster frame for the player.
From one sentence to a finished film.
- 01Describe it
One sentence about your topic. Pick a style, a voice, a language and an audience, or leave them to the director.
- 02Review the storyboard
The concept, key art, characters and every scene with its narration. Edit anything, then approve.
- 03The crew gets to work
Painting, narration, a score timed to the scenes, sound effects and animation. A critic model grades the cut.
- 04Change what you want
Ask in chat or pin a note to any moment. Each change is a new version.
- 05Export and share
A 1080p MP4, a 720p copy, captions and a poster.
Briefs to start from.
“Make a promotional video for this app, must feel energetic and premium”
“Explain our new feature in 45 seconds”
“What problem we solve, for a homepage hero”
“A 9:16 teaser for the launch”
“How our pricing works”
“Onboarding: your first five minutes in the product”
Styles that suit product explainers.
Kinetic typography
Words are the visuals — bold, rhythmic, minimal
Swiss modernist
Bauhaus geometry, strict grid, big type
Bold flat vector
Saturated shapes, cosmic scale, crisp motion graphics
Isometric low-poly
Tiny faceted 3D world on a floating tile
Neon synthwave
80s vector CRT: glowing grids, magenta and cyan
Whiteboard doodle
Marker sketches drawn on as the story unfolds
Questions
Can it use our brand?
Which formats do I get?
Is it a template?
Other ways teams use Explainers.
Lessons and courses
Type the question your class is asking. Get back a narrated, animated film pitched at the right level, with captions, in about 15 minutes.
Team training
Short, narrated, animated films for onboarding, soft skills and how-tos. One sentence per topic, one look across the whole course.
Talks and presentations
Hard ideas land better as a story. Brief a short film for the tricky part of your talk, drop the MP4 into your slides, and let it do the explaining.
Consider it explained.
Explainers is invite-only today. Sign in and tell us what you want to explain, and we’ll let you in.
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