1. Explainers
  2. Explainer video styles
  3. Kinetic typography

Explainer video style · Kinetic typography

Kinetic typography videos

Words are the visuals — bold, rhythmic, minimal. Brief it in one sentence and get a narrated, animated explainer film in the Kinetic typography style, scored and voiced, in about 15 minutes.

Make one in this style

Or let the director choose a style for your topic.

A frame in the Kinetic typography style

What it looks like, and when to use it.

The words are the visuals. Bold type on flat colour fields, with simple symbols, arrows and counters, all drawn in code and cut to the beat of the score. Kinetic typography is the quickest way to make a message stick, and it is the style Explainers used for its own promo.

Best for

  • Product promos and launches
  • Quotes, manifestos and announcements
  • Social cut-downs in 9:16 and 1:1

Try a brief like

  • “Make a promotional video for this app”
  • “Our three company values”
  • “What changes in version 2”

The art direction the director follows.

Every style is a full art direction, not a filter: its own palette, type, motion and music. This is the brief the director works from for Kinetic typography.

Look
Drawn in code, no generated images: bold typography on flat colour fields, plus simple geometric symbols, rules, arrows and counters built from CSS/SVG shapes.
Motion
Kinetic type synced word-by-word to narration: words slam, slide, scale and rotate on beat, masks and split-letter reveals, bold colour flips between sections.
Music
Driving modern minimal beat: plucks, sub pulses, crisp percussion, builds on key lines.
Type
Heavy grotesk display + elegant serif accents, huge sizes.

Films made in Kinetic typography.

22 more styles. Or let the director choose.

One sentence is enough.

Describe your topic, approve the storyboard, and get a narrated, animated film in about 15 minutes. Explainers is invite-only for now: sign in and tell us what you want to explain.

Make an explainer in this style