Explainer video style · Klimt gold

Klimt gold style explainer videos

Gold leaf, spirals and eye patterns, soft faces in a golden world. Brief it in one sentence and get a narrated, animated explainer film in the Klimt gold style, scored and voiced, in about 15 minutes.

Make one in this style

Or let the director choose a style for your topic.

What it looks like, and when to use it.

Gold leaf, swirling spirals, blinking eye patterns and carpets of flowers, with soft lifelike faces set in flat golden robes, in the manner of Klimt's golden phase. The gold is drawn in code and always glints: dust sparkles, light sweeps across it, flakes drift down. It is the most opulent of the classic styles, for stories of love, value and beauty.

Best for

Love stories and celebrations
Luxury, jewellery and gold
Art history and Vienna

Try a brief like

“Why gold never rusts”
“The story of The Kiss”
“How gold leaf is made”

The art direction the director follows.

Every style is a full art direction, not a filter: its own palette, type, motion and music. This is the brief the director works from for Klimt gold.

Look: Vienna Secession gold painted in code, after Gustav Klimt's golden phase (The Kiss, the Portrait of Adele Bloch-Bauer I, 1907). Mottled, brushed gold-leaf grounds made of square sheets with faint seams and scattered gold dust. Flat robes and surfaces packed with ornament: gold spirals on brown, concentric circles in red, white and blue, eye shapes, black-and-white rectangles and checkerboards. Flower carpets of concentric-circle blossoms. Against all that flat pattern, faces and hands are soft, rounded and lifelike.
Motion: Shimmering and ornamental. Gold dust sparkles into four-point stars and rises slowly, a diagonal band of light sweeps across the gold at a steady pace, spirals turn, eye patterns blink one by one, flowers nod, gold flakes flutter down. Shots change as gold leaf spreads in a spiral from the subject and covers the frame.
Music: Rich Viennese late-Romantic strings with shimmering harp and celesta: opulent and dreamy.
Type: Secession-style geometric capitals in gold with a dark-brown edge, set in square panels.