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Explainer video style · Felt & yarn craft

Felt and yarn craft explainer videos

Stitched felt, knitted textures, handmade diorama. Brief it in one sentence and get a narrated, animated explainer film in the Felt & yarn craft style, scored and voiced, in about 15 minutes.

Make one in this style

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A frame in the Felt & yarn craft style

What it looks like, and when to use it.

Felt cut-outs with blanket stitching, knitted textures, yarn outlines, buttons and cotton-wool clouds, photographed in soft daylight. Felt and yarn craft is cosy and handmade, and it makes even a serious topic feel approachable.

Best for

  • Lessons for young children
  • Family, health and community topics
  • Gentle brand stories

Try a brief like

  • “Where does rain come from?”
  • “How to brush your teeth properly”
  • “How a seed becomes a tree”

The art direction the director follows.

Every style is a full art direction, not a filter: its own palette, type, motion and music. This is the brief the director works from for Felt & yarn craft.

Look
Handmade textile craft diorama photographed in soft daylight: felt cut-outs with visible blanket stitching, knitted and crocheted textures, yarn outlines and yarn text, buttons, pom-poms and embroidery-thread details, cotton-wool clouds, on a felt or linen ground; shallow depth of field macro photography.
Motion
Stop-motion at 12fps: pieces are placed by hand with a tiny jitter, yarn lines stitch themselves along their path, felt shapes wobble slightly between frames, camera slides like a tabletop rig.
Music
Cosy handmade: ukulele, glockenspiel, soft claps, toy piano, whistling — warm and gentle.
Type
Yarn-stitched lettering or embroidered labels on felt tags.

22 more styles. Or let the director choose.

One sentence is enough.

Describe your topic, approve the storyboard, and get a narrated, animated film in about 15 minutes. Explainers is invite-only for now: sign in and tell us what you want to explain.

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