Explainer video style · Art Nouveau poster

Art nouveau poster style explainer videos

Whiplash curves, haloed figures and flowers in a gilded poster. Brief it in one sentence and get a narrated, animated explainer film in the Art Nouveau poster style, scored and voiced, in about 15 minutes.

Make one in this style

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What it looks like, and when to use it.

Whiplash curves, figures in front of glowing haloes, poppies and lilies, and a gold frame round a lettered banner, like the great Paris posters of the 1890s. Every line is drawn in code and swells and tapers like a pen stroke. It is decorative and graceful, and it suits anything with a sense of beauty, craft or ceremony.

Best for

Food, drink and product stories
Culture, theatre and the arts
Brand stories with a crafted feel

Try a brief like

“How tea is made, from leaf to cup”
“The story of the Paris Métro entrances”
“Why bees love lavender”

The art direction the director follows.

Every style is a full art direction, not a filter: its own palette, type, motion and music. This is the brief the director works from for Art Nouveau poster.

Look: An Art Nouveau lithograph poster drawn in code, after Alphonse Mucha's 1890s posters. Soft sage-to-peach grounds with a faint ring-and-dot pattern, a gold double frame, a mosaic tile band and a lettered banner. Everything is made of whiplash lines: curves that swell in the middle, taper to points and end in spirals, for stems, leaves, hair, ironwork and steam. The subject sits in front of a circular halo or rose-window disc, in flat pastel fills with a thick dark-brown outer silhouette and fine inner lines. Stained-glass windows, poppies and lilies frame the sides.
Motion: Ornamental and graceful. Haloes and rose windows turn slowly in opposite directions; flowers sway in counter-phase on either side; hair and steam travel in S-shaped waves that end in spirals; a sun rises behind stained glass as its lead rays turn. Shots change as a gold-edged organic shape grows out of a halo and fills the frame.
Music: A Belle Époque waltz: harp, strings and celesta, graceful and ornamental.
Type: Elegant poster capitals (Marcellus-like) with wide letter-spacing: a cream fill with a dark-brown outline, set in a banner or panel.