- Explainers
- Explainer video styles
- Claymation look
Explainer video style · Claymation look
Claymation explainer videos
Squishy plasticine characters with fingerprints. Brief it in one sentence and get a narrated, animated explainer film in the Claymation look style, scored and voiced, in about 15 minutes.
Or let the director choose a style for your topic.
What it looks like, and when to use it.
Plasticine characters with fingerprints and tool marks, on a miniature set under soft studio light. The claymation look is aimed at adults, closer to a stop-motion short than a preschool show. Characters with weight make it good at anything emotional or funny.
Best for
- Character-led stories
- Health and behaviour topics
- Brand mascots and campaigns
Try a brief like
- “Why we procrastinate”
- “How vaccines train your immune system”
- “A day in the life of a parcel”
The art direction the director follows.
Every style is a full art direction, not a filter: its own palette, type, motion and music. This is the brief the director works from for Claymation look.
- Look
- Stop-motion claymation style: plasticine characters and props with visible fingerprints and tool marks, soft studio lighting, miniature set feel, rich crafted colours — the adult stop-motion of Aardman or Laika, not a preschool show.
- Motion
- Stop-motion at 12fps with squash-and-stretch, bouncy hops, slight frame-to-frame boil, handmade imperfections.
- Music
- Quirky chamber score: bassoon, clarinet, upright bass, brushed drums, dry wit.
- Type
- Crafted letters that look sculpted from clay.
22 more styles. Or let the director choose.
Editorial collage
Risograph print
16-bit pixel art
Watercolor editorial
Swiss modernist
Archival documentary
Neon synthwave
Ukiyo-e woodblock
Kinetic typography
Felt & yarn craft
Pop comic book
Blueprint / technical
Oil impasto
Isometric low-poly
Ink noir + one colour
Layered papercut
Mid-century cartoon
Data-journalism dark
Whiteboard doodle
Nature documentary
Bold flat vector
Chalkboard lesson
One sentence is enough.
Describe your topic, approve the storyboard, and get a narrated, animated film in about 15 minutes. Explainers is invite-only for now: sign in and tell us what you want to explain.
Make an explainer in this style