Born with taste
01From Risograph print to Ukiyo-e woodblock, each one a full art direction, not a filter. Pick one, or let the director choose for the topic.
Brief it in one sentence. Get a narrated, animated film for your class, product launch or team onboarding.
{Watch}
How does a rainbow form?
Why can’t we just print more money?
Make a promotional video for this app, must feel energetic and premium
Why the best leaders ask more questions than they answer
Got a topic of your own? One sentence is enough.
Request access{The idea}
Explaining something well used to take a studio: a writer, an illustrator, a narrator, a composer and an animator. Now it takes a sentence.
{Why it works}
From Risograph print to Ukiyo-e woodblock, each one a full art direction, not a filter. Pick one, or let the director choose for the topic.
The director stops after the concept, key art, character sheets and storyboard. Nothing gets animated until you press Approve.
Ask the director in chat, or click anywhere on the video to leave a note at that exact moment. Every version is kept.
A second model watches and grades the cut. Under 8 out of 10, the director fixes it and renders again. It won’t hand over less.
{How it actually works}
{How it actually works}
Type the question. Here: “How does a rainbow form?” in Risograph print, 30 seconds, narrated by Will.
Good afternoon. What should we explain?
The director stops with a logline, key art, a cast of one (Dot the raindrop) and eight scenes. Edit any of it, then approve.
A single raindrop named Dot catches a white sunbeam, bends it, bounces it and hands you one colour — and millions of Dots together paint the arc.




The scenes are painted, Will records the narration, a score is composed to the eight scenes, then it’s animated and mixed.









Reply in the chat, or pin a note on the video at 0:05. The director makes v2 and keeps v1.
A 1080p MP4, captions, subtitles and a poster. This film cost $6.88 to make. Need it vertical? Make a 9:16 take.
That’s the whole process. Your turn.
Request access{The looks}























{Series}
Any finished film can become the pilot. Every new episode keeps its look, voice and characters, so the whole series matches.
Pilot
Ep 2
Ep 3Start with the pilot. The series follows.
Request access{FAQ}
A finished, narrated, animated film. The director writes the concept and script, paints the art, records narration with ElevenLabs, composes a score timed to the scenes, adds sound effects, animates, mixes and hands you something you can play and export.
About 15 minutes from one sentence to a finished film. It pauses once along the way so you can review the storyboard before anything is animated.
Before and after. Before: edit any scene in the storyboard, then approve. After: ask the director in chat, or click anywhere on the video to leave a note at that moment. Each change makes a new version (v1, v2…) and the old ones are kept.
23 art styles plus Auto, where the director picks. 11 narrator voices. 24 languages, from English and Lithuanian to Japanese, Korean and Chinese. Four audiences: general adults, professionals, students, and children aged 6–11. Frames: 16:9, 9:16 or 1:1.
Yes. A brand kit holds your colours, fonts, logo, tagline and end card. You can also upload your own characters, products or logo and the director will use them.
A second model watches the cut and scores it out of 10. It has to reach 8. Below that, the director fixes what the critic found and renders again. It also checks that the film renders the same frames every time, and flags pops, flicker and frozen moments.
Real films have cost roughly $5–$12 of model spend each. “How does a rainbow form?” cost $6.88; twenty films came to about $224. For comparison, typical agency quotes for 2D animated explainers run $1,500–$5,000 per finished minute.1
Access is invite-only for now. Request access and we’ll send an invite. You sign in with your email and a one-time code, no password.
1 Estimate based on typical agency quotes, not a quote from any agency. Model spend is what the AI services cost to make the film.
Explainers is invite-only today. Tell us what you want to explain and we’ll send you a way in.
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